Case Study

Digital Transformation for Sweets & Snacks Wholesaler

Overview

We were contacted by a UK-based sweets and snacks company looking to modernise their business and reach new customers. We saw this as an opportunity to demonstrate our expertise in guiding digital transformations.

The project aimed to guide the digital transformation, modernise the business, appeal to a broader audience, and increase sales.

How did we contribute:

Comprehensive market research
The transition of key processes to cloud-based software solutions
Redesign packaging and other branding elements
Update promotional materials and marketing campaigns.

Objectives

Modernise company's internal processes and systems by transitioning key tasks to cloud-based software solutions.

Update promotional materials and marketing campaigns to effectively communicate the updated brand identity to the target audience.

Understand the needs and preferences of consumers in the industry and use that information to guide the digital transformation.

Redesign packaging and other branding elements that would stand out on store shelves and appeal to consumers.

Develop a strong brand identity, using social media and content marketing, and leveraging influencer partnerships. Increase sales by improving customer experience, offering promotions and discounts, and utilising data-driven tactics such as personalisation and retargeting.

Challenges

Accurate and relevant data

Conducting comprehensive market research was a key challenge for our team. It was essential to ensure that the data collected was accurate and relevant to the project goals. We put much effort into designing and implementing effective research methods and carefully analysed data to draw meaningful insights.

Determining the changes

Based on market research findings, we needed to determine the most effective changes in order to modernise the client's brand and appeal to a broader audience. This required careful data analysis and strategic intelligence, and we worked closely with the client to ensure that we met their goals.

Ensuring a smooth digitalisation

Transitioning key processes from old-school manual systems to cloud-based software solutions was a technical challenge that required careful planning and execution. We worked closely with the client to ensure that the transition was smooth and that the new systems were tested and correctly configured.

Communicating new brand identity to consumers

Once the branding elements were updated, it was important to effectively communicate the company's new brand identity to consumers. We developed a clear and consistent messaging plan across all channels, including packaging, promotional materials, and marketing campaigns, to ensure that the brand was effectively communicated to the target audience.

Approach

Our team conducted a comprehensive market research study to understand the needs and preferences of consumers in the industry. We utilised a mixed methods approach, combining both qualitative and quantitative research methods, to gather a wide range of data and insights. Through interviews, focus groups, and surveys, we gathered in-depth insights into consumers' experiences and perspectives. We also conducted online research and reviewed existing research studies and industry reports to get a broad understanding of trends and issues in the industry.

Hence, we applied customer journey mapping and SWOT analysis frameworks to identify areas for improvement and opportunities for growth. We assisted the client in refining its target audience and redesigning packaging that would stand out on store shelves and appeal to consumers. We also helped them transition key processes from manual systems to cloud-based software solutions, such as customer relationship management (CRM) tools. This allowed greater data usage efficiency and the ability to take advantage of automation capabilities to streamline tasks like order processing and inventory tracking.

In addition to modernising the company's processes, we updated the branding elements, including the logo and packaging designs and promotional materials like flyers and web banners through our design partners. These updates were tailored to specific target audiences identified through our market research and were designed to capture the attention of potential customers and drive sales.

Throughout the project, we focused on achieving the defined goals and objectives and developed a detailed plan of action to ensure that tasks were completed on schedule and within budget. We communicated effectively with all team members and stakeholders and used systems to stay organised and track progress. And when necessary, we sought expert advice in order to ensure that the project was being implemented in the most effective and efficient way possible.

Outcomes

The client was able to modernise its business and appeal to a broader audience. Our market research helped identify key areas for improvement and opportunities for growth.

Digitalisation of processes to cloud-based software solutions allowed for greater efficiency and scalability and the ability to take advantage of automation capabilities.

Rebranding helped to stand out on store shelves and appeal to consumers, leading to 15% increased sales within 3 months!

Upgraded promotional materials and marketing campaigns effectively communicated the company's new brand identity to the target audience.

Market & Business Research

We tailor proprietary research methodologies to fit your unique business objectives. Whether it's profiling your customers, gauging demand, or assessing the competitive landscape, our approach ensures you get intelligence that matches your needs. We examine consumers, competitors, and markets from multiple angles to deliver a comprehensive perspective.

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