Market & Business Research
OUR INNOVATIVE STATE-OF-THE-ART MARKET RESEARCH SERVICES
+10,000 data sources
Our market research capabilities deliver the consumer and industry insights to support strategic decision making and unlock growth potential. We use time-tested methodologies and innovative techniques to deeply understand your customers, markets, and competition.
We customise each engagement to address your specific business objectives, leveraging both primary and secondary research approaches while collecting either qualitative or quantitative data.
Trend research &evaluation
Risk research & monitoring
Pricing research & modeling
Buyer behaviour research
Channel research & evaluation
SWOT research & profiling
Country research & profiling
Tax & legal research
Cultural research & differences
WE UTILISE PROVEN SCIENCE-BASED RESEARCH METHODOLOGIES
Quantitative research - Surveys, polls, data modeling, etc.
Qualitative research - Focus groups, interviews, ethnographic research, etc.
Competitive research - Benchmarking, battlecards, secret shopper, etc
Secondary research - Data synthesis, literature reviews, meta analysis, etc.
Primary research - Custom surveys, mystery shopping, 1-on-1 interviews, etc.
Hybrid research - Mixed use of methodologies, personalised approach.
Deep experience collecting qualitative and quantitative data worldwide
Proprietary panels and established recruiting guidelines that ensure quality respondents
Leveraging latest techniques like mobile ethnography that uncover hidden consumer insights
Insights from both primary and secondary research synthesised into cohesive narratives