RESEARCH
Market & Business Research
OUR INNOVATIVE STATE-OF-THE-ART MARKET RESEARCH SERVICES
+10,000 data sources
Our market research capabilities deliver the consumer and industry insights to support strategic decision making and unlock growth potential. We use time-tested methodologies and innovative techniques to deeply understand your customers, markets, and competition.
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We customise each engagement to address your specific business objectives, leveraging both primary and secondary research approaches while collecting either qualitative or quantitative data.
Industry Research
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Landscape research
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Trend research &evaluation
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Disruptor identification
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Risk research & monitoring
Market Research
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Demand forecasting
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Pricing research & modeling
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Buyer behaviour research
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Channel research & evaluation
Customer Research
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Needs assessment
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Journey mapping
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Preference evaluation
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Positioning validation
Competitor Research
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Offering assessments
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Strategy research
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Growth benchmarking
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SWOT research & profiling
Regional Research
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Country research & profiling
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PESTLE analysis
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Tax & legal research
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Cultural research & differences
Our Methodologies
WE UTILISE PROVEN SCIENCE-BASED RESEARCH METHODOLOGIES
​Quantitative research - Surveys, polls, data modeling, etc.
Qualitative research - Focus groups, interviews, ethnographic research, etc.
Competitive research - Benchmarking, battlecards, secret shopper, etc
Secondary research - Data synthesis, literature reviews, meta analysis, etc.
Primary research - Custom surveys, mystery shopping, 1-on-1 interviews, etc.
Hybrid research - Mixed use of methodologies, personalised approach.
Why QUAS?
Deep experience collecting qualitative and quantitative data worldwide
Proprietary panels and established recruiting guidelines that ensure quality respondents
Leveraging latest techniques like mobile ethnography that uncover hidden consumer insights
Insights from both primary and secondary research synthesised into cohesive narratives
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