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CASE STUDY

Comprehensive Research on Poultry Meat Consumption 

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Overview

QUAS was engaged to assist a group of investors from Eastern Europe in acquiring a poultry business in the UK.

 

Our team conducted in-depth research on the industry and targeted companies, analysing various economic, financial, technological, political, social, and environmental factors.

 

We tracked customer and supplier dynamics and analysed the industry's competitive landscape to identify potential risks or challenges.

The acquisition allowed the investors to expand their portfolio and confidently enter the poultry industry.

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Objectives

Research the poultry industry and target companies to understand the risks and opportunities involved in the acquisition.

Objective

Engage with professional advisors such as lawyers and examine documents to assess the liquidity and diversification potential of the target companies.

Objective

Evaluate each target company's financial stability under consideration, including balance sheets, income statements, and cash flow.

Objective

To gather feedback from relevant stakeholders and conduct due diligence using both internal and external resources.

Objective

Understand the targeted companies' growth strategies and potential by conducting a SWOT analysis, Porter's Five Forces, and the Marketing Mix.

Objective
Objective

To assist investors in successfully acquiring poultry businesses in the UK while avoiding potential risks.

Objective

Challenges

Limited information on the poultry industry

The poultry industry can be complex, and there was limited information available on the specific industry and target companies. This made it challenging for our team to analyse and identify potential risks or challenges comprehensively.

Challenge

Complex legal and regulatory environment

The acquisition process can be heavily regulated, and there were several legal and regulatory implications to consider, such as anti-competition laws and tax treatments. 

Challenge

Gathering feedback from stakeholders

It can be challenging to gather feedback from relevant stakeholders, such as board members and management teams, as they may have conflicting interests and agendas.

Challenge

Conducting due diligence

Conducting thorough due diligence is essential in any acquisition process, but it can be time-consuming and resource-intensive.

Challenge

Assessing internal dynamics of targeted companies

Assessing the internal dynamics of the targeted companies, including their culture and organisation, was crucial in understanding any potential conflicts or misalignments that could impact the acquisition. This required our team to use various research methods and frameworks, such as the McKinsey 7S Framework, to comprehensively understand the companies.

Challenge
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Approach

This case study outlines the comprehensive process we used to assist an European investor in acquiring a poultry business in the UK, including the various research methodologies, theories, and frameworks we applied.

 

Our team began by conducting extensive desk research on the poultry industry and targeted companies, analysing economic, financial, technological, political, social, and environmental factors using PESTLE analysis. We also tracked customer and supplier dynamics through interviews and observations with industry stakeholders in order to assess supply chain risks and understand market trends using customer journey mapping.

 

We analysed the industry's competitive landscape using Porter's Five Forces framework to understand the market's attractiveness. This helped us to paint a comprehensive picture of the industry and companies under consideration and to identify any potential risks or challenges that could arise.

 

To gain a deeper understanding of the targeted companies and their operations, we conducted in-depth case studies and used ethnographic research to immerse ourselves in the culture and habits of customers in the poultry industry. This allowed us to identify any unique opportunities or challenges the companies were facing and to better understand the needs and motivations of their customers.

 

We carefully evaluated each company's financial stability under consideration using SWOT analysis, including balance sheets, income statements, and cash flow statements. This allowed us to gauge their ability to weather any potential changes within their industry or beyond. We also examined contractual agreements to fully understand the obligations and liabilities of the target companies. This gave us a clear understanding of the financial health and stability of the companies and helped us to identify any potential issues that could impact the acquisition.

 

To ensure we covered all our bases, we enlisted the help of professional advisors such as lawyers and accountants/auditors. We used a due diligence checklist to guide our review process. We also examined publicly-available documents like credit rating reports and corporate publications to assess the liquidity and diversification potential of the target companies using the 4P's of Marketing and Maslow's Hierarchy of Needs frameworks. This gave us a deeper understanding of the companies' financial positions and helped us identify potential red flags.

 

But our due diligence didn't stop there.

 

Using focus groups and surveys, we gathered feedback from relevant stakeholders, including board members' opinions and management team strategies. We also conducted thorough due diligence using both internal and external resources, including proprietary models and algorithms. We applied the Ansoff Matrix and Marketing Mix frameworks to understand the targeted companies' growth strategies and marketing tactics. By understanding the "value creation possibilities" of the acquisition over the long term using a value creation framework, we were able to make informed decisions about the potential risks and rewards of the acquisition.

Our assessment enabled the investors to successfully acquire poultry businesses in the UK while minimising any potential risks. 

Outcomes

Our research and analysis provided a thorough knowledge of the poultry industry and the targeted companies, including their financial stability, legal and regulatory implications, and internal dynamics.

Check mark

The group of investors successfully acquired poultry businesses in the UK. The acquisition allowed the investors to expand their portfolio and enter the poultry industry with confidence.

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Check mark

Our assessment identified all potential risks and challenges that could impact the acquisition, allowing investors to make informed decisions about the potential risks and rewards of the investment.

The acquisition generated a positive return on investment for the group.

(After 24 months)

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